Operational Impacts on Etsy SEO: Product Pictures, Inventory, Payments, Feedback, Shop Momentum, Renewals, and More
This is the 3rd in a series of articles where we’ve investigated the numbers and data behind Etsy’s search results to find statistically proven trends. When a statistical trend is identified it becomes a tip that you can implement. If the numbers show there is no trend or correlation, we know it is a irrelevant or a myth that won’t help your Etsy product move up in the search results.
As we keep adding more and more tips to our listings, we increase the statistical likelihood that our product will appear higher in the search results for our targeted keyword phrase. In the first two lessons, we have focused on tweaking our listings surrounding the way we use targeted keyword phrases.
First, we tweaked our titles, tags, and materials. Then, we made sure we were using our targeted keywords elsewhere in a supporting manner. Now, we are going to look at how the way we operate our Etsy shop impacts Etsy’s search results.
Operations are often an overlooked dimension to Etsy Search Engine Optimization (SEO), but doing these behind-the-scenes operational tips “optimally” in the eyes of the Etsy search algorithm will help your product stand out from the masses in additional ways.
Operational areas we will cover include product pictures, inventory, payments, feedback, shop momentum, product renewals, and other operational topics.
For each operational topic, I will:
- Describe the operational task or shop element.
- Show you the trend (tip) or myth (lack of statistical correlation) and explain it in simple language.
- Provide you an action step, so you can implement it in your shop or product listing.
With each additional dimension we explore, we keep discovering puzzle pieces that help us see ways we can make our products stand out in the eyes of Etsy’s algorithm and improve our chances of improving our search results. Here we go!
[This content was available for Thrive Members as of May 11, 2015. You can now purchase this material through my JJMFinance Etsy shop – The Official Thrive Etsy SEO Tips eBook & More. Do you want to see what current Thrive Members have access to? View the Thrive Member Dashboard.]
[I only share my very best Etsy tips with sellers that are the most serious about improving their Etsy businesses. Each month, Thrive Members receive exclusive content, access to a private Facebook group, and other privileged opportunities to help build better businesses. I appreciate every single person in the entire Etsy-preneurship community and I will continue to support you with some free Etsy advice. Thank you for recognizing my passion, dedication, and efforts by joining Thrive. I’d be honored if you became a member and I promise to continue giving you my very best each month to help your Etsy shop thrive!]