Jason Malinak began helping Etsy sellers in 2007 when his wife started selling on Etsy. He created a bookkeeping system for her that soon launched his own Etsy shop, JJMFinance – selling bookkeeping, tax, legal, and financial tools, tips, and advice.


Malinak family photo

He is a “creative accountant” that is a Certified Public Accountant (CPA) and Certified Treasury Professional (CTP). For years, he has provided answers to Etsy seller’s business-related questions through Etsy’s blog, forums, conversations, and one-on-one consultations.


About Jason Malinak

Jason Malinak wrote Etsy-preneurship (2012) with Wiley Publishers and self-published Finding Your Inner Etsy-preneur (2013). His Etsy expertise has been featured in US News, NBC News, Entrepreneur Magazine, Yahoo Finance, Woman’s World Magazine, Etsy’s Blog, Intuit, AICPA, Investor’s Business Daily, Spin Off Magazine, ALL You Magazine, Handmadeology, Business Insider, and many other blogs.


JJMFinance Etsy banner



Jason has a Masters of Accountancy degree from Baylor University. He has performed the roles of International Accountant for a publicly traded company and Global Treasurer for Compassion International. He is now a full-time entrepreneur and hopes to help thousands of others make quitting their day job a reality. After living in Colorado for several years, he has returned to live in Texas.  He enjoys spending time with his family, reading, the outdoors, and football.


Please make sure you read the “START HERE!” page of Etsy-preneurship for Etsy freebies.  Thank for your trust as I help your Etsy shop thrive!



Jason Malinak


About My Etsy Shops


Thanks for your interest in my two Etsy shops, JJMFinance and Epreneurship.



Etsy bookkeeping system (spreadsheet), Etsy bookkeeping system (paper & pencil), Etsy Tax Guide, Etsy Legal Guide, Smart Etsy Finances, and the Finding Your Inner Etsy-preneur book.


JJMFinance Etsy banner



Handmadeology Magazines, Craft Show Ease, SEO, Etsy Search Relevancy, and the Etsy-preneurship Expanded Plus Amplified Bundle.

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What do my customers have to say?

I take pride in my excellent products and customer service.  Feel free to read my Etsy shop’s feedback to hear firsthand how other Etsy sellers regard my products and service.  Here is a sampling of what they have to say:


JJMFinance Feedback



About My Two Etsy Books



Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related intricacies of starting and maintaining a successful Etsy business. Etsy-preneurshiphelps existing and potential Etsy sellers understand the business fundamentals needed to become a small business owner on Etsy, including taxes, bookkeeping, marketing, finances, administrative tasks, daily operations, legal requirements, business plans, and improving your business skills. This book will help you make the jump from enjoying your handmade/craft/art hobby to running a profitable business.


  • Etsy-preneurship offers step-by-step advice on what it takes to bring in extra income or even one day run a full-time business on Etsy
  • Outlines the basic business skills and knowledge you need to run a business on Etsy
  • Explains how Etsy makes entrepreneurship attainable for everyone


Each chapter even includes a downloadable business spreadsheet tool to help you put the steps into action. This book empowers Etsy sellers to turn their handmade hobby into a thriving business by employing foundational business concepts.

screenshot of book

Contents of Etsy-preneurship:

  • Chapter 1 – Etsy + Entrepreneurship = Etsy-preneurship
  • Chapter 2 – Creating a Business Plan
  • Chapter 3 – Bookkeeping
  • Chapter 4 – Taxes
  • Chapter 5 – Finances
  • Chapter 6 – Legal
  • Chapter 7 – Operations
  • Chapter 8 – Marketing
  • Chapter 9 – Etsy Community:  40 Etsy Tips, Tricks, and Nuggets
  • Chapter 10 – Practicing Business Self-Development
  • Chapter 11 – Encouragement and Next Steps
  • Chapter 12 – Advanced Application Internal Study:  Etsy Shop Ratios
  • Chapter 13 – Advanced Application External Study:  Etsy Marketplace Trends That Impact Your Business


List of Downloadable spreadsheets, tools, forms, and eBooks that come with Etsy-preneurship:


  • Mission, Vision, Values, and Competency Statements
  • Creating Your Etsy Business Plan
  • Bookkeeping Quiz – Finding Your Solution
  • Tax Calculator – Schedule C
  • Pricing Tool and Formula
  • Business Structure Quiz – Finding Your Perfect Fit
  • Productivity Log
  • Defining Your Operational Standards
  • The 30-Day Marketing Method
  • Sales Countdown Goal Tracker
  • Customer Service Ebook
  • Etsy Articles (Top 100) List
  • Self-Development Resource Guide and Learning Opportunity Planner
  • Extended Interview Ebook
  • Next Steps – Commitment Statement and Planning Tool
  • Etsy Shop Ratio Calculator
  • Etsy Weather Report Analysis



Pick up your copy at anyone of these online bookstores:



My self-published book – Finding Your Inner Etsy-preneur is now available!

Available at Amazon.com or in my JJMFinance Etsy shop.

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Do you have what it takes to be a successful Etsy-preneur?

Every Etsy seller has a secret weapon to create a flourishing business – you are the secret weapon! Your unique personality, dreams, skills, strengths, creativity, and encouragement styles need to be discovered and unleashed. This is second in a series of books written by Jason Malinak, author of the popular book Etsy-preneurship.

You are 50% of the formula of success behind your business.
Success on Etsy = (50% x Your Business Foundation) + (50% x You)
Success on Etsy = Etsy-preneurship + Finding Your Inner Etsy-preneur

Finding Your Inner Etsy-preneur guides you through a journey of self-awareness with personality tests, quizzes, self-reflection, assessments, exercises, checkups, and more (downloads included with the purchase of the book).

I am passionate about helping Etsy sellers realize their full potential through looking inward at what makes up a successful Etsy-preneur. Foundational business topics like marketing, bookkeeping, and operations are only half the picture. Finding Your Inner Etsy-preneur helps Etsy sellers discover how they need to multiply themselves within their business. Becoming a self-aware Etsy-preneur is simple with these fun and engaging tests and quizzes. It’s all about you . . . Etsy newbie, experienced Etsy sellers, and those on the Etsy fence will all benefit from the journey of finding their inner Etsy-preneur! – Jason Malinak, author of Finding Your Inner Etsy-preneur and Etsy-preneurship


Don’t forget to visit the “START HERE” page


Please make sure you read the “START HERE!” page of Etsy-preneurship for Etsy freebies.  Thank for your trust as I help your Etsy shop thrive!



Jason Malinak of Etsy-preneurship